Breakfast of Kings. Eating well in the new year. Ft Rumchata

One of my resolutions is to eat well in the New Year. I’ve done a thorough investigation and I can attest to the following. The right way to start your day is a big plate of cooked oats. Add almond milk and heap with fresh fruit:

Safway one minute oats with almond milk and fruit.

Safeway one minute oats with almond milk and fruit.

The following is not the right way to start the day:

A way to start the day. Rumchata rolled out it's millionth case in 2014

A way to start the day. Rumchata rolled out it’s millionth case in 2014

I’d never heard of Rumchata until recently. So I did some investigation. What is this beverage, the virtues of which are currently and widely being touted around the Mommy Blogosphere?

From the website of

“RumChata was launched with a soft rollout in the fall of 2009. RumChata is bottled from a made-from scratch cream liqueur recipe that uses five times distilled Caribbean rum and the freshest real dairy cream with a touch of natural cinnamon, vanilla, sugar and other secret flavors. In April of 2014, the award winning RumChata sold its millionth case.”

Hmm..2009 I think. The world was going through the final throes of the global financial crisis. Shops are emptying out and businesses are going under everywhere. There is no innovation and all looks bleak.

Then some GENIUS develops a brand new liqueur! And lo and behold the economy rights itself!

According to the National Bureau of Economic Research The U.S. recession that began in December 2007 ended in June 2009

Mere coincidence or the life preserver that got us all out of the shtick?

Friends attest that it reminds them of Cinnabon. I wonder if there was a correlating drop in sales at Cinnabon when Rumchata was rolled out? I mean, who would eat your cinnamon when you can have it as a liquor? At 13.75%.

Cinnabon might have to get inventive to restore profits here and step it up the next time the world needs a bailout.  I know Cinnabon is a family brand but you know there’ll be a market at least in Oregon following the legalisation of marijuana in 2014. They’d have to have a separate menu for Oregon. Instead of the Cinnabon Classic Roll it would become the Cinnabon Cannabis Classic Roll.

Can you imagine? All the stoners would be standing around outside Cinnabon scratching their heads and going:

“Wow man. That’s CLASSIC”…

The Oregon way to start the day.

Enlightened Housewife. Making you laugh since 2011. 🙂 Before then I wasn’t very funny. I tried. You know.

Shoes are a girls best friend after a man with lots of money.

Shoes are a girls best friend. After a man with lots of money.





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